Advance Digital Marketing (A-Z)
Digital marketing is the act of selling products and services through channels such as social media, SEO, email, and mobile apps. Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Basically, digital marketing is any form of marketing that involves electronic devices.
Course Module
Search engine basics (SEO)
- What is SEO and why SEO?
- Search engines and how and why they work like this?
- SERP Layout
- Crawling, indexing, and ranking
- Google Ranking Factors
Keyword Research (SEO)
- Understanding the Keyword Intended
- Google trends
- Keywords picking parameters
- Keywords Matrix/MAP
- Keyword Research Reporting
- Best Way To Research Keywords
- Best Way To Research Keywords
- Competitors keywords minings using ahrefs
- Make final keywords report using ahrefs
Content planning and outline design (SEO)
- Content idea generation
- Content outline making for writers using SEMrush
On-Page SEO (SEO)
- Title Optimization
- URL Optimization
- Meta tag (Description) Optimization
- Image ALT tag Optimization
- H1, H2, H3 TAGS Optimization
- Keywords density, Manipulation
- Introduction to Rank math and Yoast SEO
- Web page optimization using SEO plugins
- Content Optimization using SEO plugins
Technical Setup (SEO)
- Google Analytics, Webmaster tools
- Bing webmaster tools
- Robot.txt
- Sitemap.XML
- Schema markup
Competitor Analysis & Site audit (SEO)
- Website audit
- Ahrefs competitors analysis audit report
- Competitor general analysis
- Competitor On-site analysis
- Competitor backlink analysis
SEO for mobile (SEO)
- Intro
- Responsive Websites
- Page speed, AMP & PWAs
- User Experience Focus
Local SEO basics (SEO)
- What is local SEO?
- Difference between Local and global SEO
- Local SEO fundamental
Google My Business (SEO)
- What is google my business
- How to create google my business
- Optimize GMB
- How to make visible your GMB information on the knowledge panel
Schema Markup (SEO)
- What is schema?
- Impact of schema
- How to use schema markup in WordPress in local business
- Sitelink search box
Local SEO Backlinks strategies (SEO)
- Backlinks strategies for local SEO
- What is Local Citation?
- How to do local citation backlinks for local business
- Business Profile backlinks
- Resource finding for local citation
Content and Social Media activity for Local SEO (SEO)
- What kind of content is suitable for local SEO
- Organic planning for Social Media
E-commerce SEO (SEO)
- Keywords research for e-commerce
- Products SEO
- Strategies of E-commerce SEO
- Most recommended Sitemap for e-commerce
Facebook Marketing (SMM)
- What is facebook marketing?
- Why Facebook marketing?
- Why Facebook marketing?
- Type of facebook marketing?
- Organic / free marketing
- Paid marketing
- Create facebook page
- Create facebook page
- Settings: Page info & business details
- Publish our first post
- Understanding facebook robot & algorithm.
- Understanding facebook robot & algorithm.
- Reach & engagement
- Boost a post from facebook page
- What is the audience?
- Setup targeted audience
- Age, gender, location
- Details targeting:
- Demographic : Education , job, relations etc. information
- Interest: browser you used, phone you used, network use etc.
- Facebook ads manager
- Create first ads from facebook ads manager & Understand ads goal/ads
- objective Narrow audience, narrow down, exclude
- Create second ads from ads manager
- Billing & payment method, discuss about local & international payment
- method Ads account settings, ads account role
- Lead generation campaign
- What is lead?
- Crate a lead form
- Lead Campaign setup
- Lead form management
- Facebook pixel:
- What is facebook pixel?
- Setup facebook pixel.
- Discuss about lookalike & customs audience
- Ads reporting, analyse previous ads
- Ads reporting, analyse previous ads
Pinterest Marketing (SMM)
- What and why Pinterest
- Pinterest business account creation
- Website verification on Pinterest
- Pinterest keywords research
- Not to do on Pinterest
- Not to do on Pinterest
- Share your pin to public popular boards
- Growth strategy of Pinterest
YouTube SEO (SMM)
- Creating and optimization of a YouTube channel
- Keywords research and idea research
- Upload Video and optimization
- YouTube algorithm
- How to increase YouTube Subscriber and views
- for YouTube
Google ads
- What is google ads
- How to create a google ads account
- Types of google ads campaigns
- Types of bidding strategies
- How to create google ads campaigns
- Keywords grouping and keywords forecasting
- Difference between broad match, phrase match and exact match
- Track google ads campaign and select negative keywords
YouTube ads
- Types of YouTube ads
- How to run a YouTube ads campaign
- Explaining what types of ads are suitable which kind of goal or vision
- Customize ads for specific channels
WordPress and Wix CMS
- Basic HTML
- Domain hosting connection
- WordPress installation
- Theme installation
- Menu, Page, and category creation
- Wix website build
- How to do SEO on a Wix website
